Construction · Website
Executive Virtual Assistant · GoHighLevel Specialist · Professional chaos-tamer
You built the business.
Darling, let me build the engine.
Since 2022 I’ve been the person behind the scenes for female-led coaching, consulting, and service brands — building the funnels, wiring the automations, and keeping the day-to-day moving. Mostly in GoHighLevel, and in WordPress, Wix and Squarespace when that’s where you live.
Thirty minutes. No pitch deck. No pressure — I don’t chase clients, I deliver for them.
Now
booking
clients
booking
clients
0Years as an EVA
0Platforms in my stack
0Industries served
0Hours to reply, max
Fluent in
GoHighLevelWordPressWixSquarespaceActiveCampaignClickUpHoneyBookDubsadoCanvaMondayAcuitySlackMeta Business SuiteGoogle Workspace
Real talk
Your marketing isn’t the problem, love.
Your systems are.
Leads come in and get ghosted. A launch gets planned and the follow-up never gets built. The offer is gorgeous — the machine behind it was never finished. That’s the part I build. Then I keep it running, beautifully.
Try it · Automations
✦Send a test lead through the machine.
Pick what your lead just did, then flip the switch. This is what a finished backend does while you’re busy being the face of the business.
The pledge
01Isobel
From the Hebrew Elisheva
“God is my oath.” A name that means a promise kept.
I didn’t choose my name, but I decided a long time ago to earn it — and I don’t do anything halfway. It’s why I trade under it. Here is what it actually means when you hand me the keys to your business.
01
Nothing goes live without your yes
Every page, every sequence, every change stays in draft until you’ve seen it and said yes. You will never discover a change to your business by stumbling across it live.
02
Backup first. Always.
Duplicate first, edit second — every single time. If something goes wrong, the version that was working is still sitting there untouched.
03
You’ll never have to chase me
A written update at the end of every week: what moved, what’s next, what I need from you. Including the weeks when the honest answer is “still building”.
04
Your account stays yours
I work from my own user seat, so you can see exactly what I’ve done and revoke access any day without an awkward conversation. I never publish a client’s name, screenshots or results without written permission — which is precisely why the work on this page is anonymous.
05
No lock-in. No drama.
Native builds your own team can edit, a walkthrough recording, and written documentation at handover. If you outgrow me, you leave with everything still working.
06
If I can’t do it well, I’ll say so
I’d rather lose the project than hand you something I’m not proud of. An honest no costs us both far less than a polite yes.
Janna
Isobel · Executive Virtual Assistant
About
02
- Brand
- Isobel — Janna Mikaella Isobel B. Bajenting
Hi, I’m Janna —
Isobel to my brand.
I’m an executive virtual assistant and GoHighLevel specialist, which in practice means I’m the one building the funnel, wiring the automation, chasing the follow-ups, and making sure the launch actually goes out on time.
I started in customer service and operations — support desks, logistics, account management — before moving into virtual assistance and digital marketing in 2022. That background is why I think in systems first: I’ve seen what happens downstream when the backend is messy, and I’d rather fix it at the source.
Since then I’ve supported female-led businesses across coaching, consulting, e-commerce, and service industries — funnel and website design, CRM automation, brand assets, social content, and full event coordination for conferences and workshops.
I’m ambitious, and I don’t whisper about it. I want the build to be excellent, not just finished — and I build things your team can actually maintain, so you’re never locked into me.
- Based in
- Davao City, Philippines
- Education
- BS Business Management
Ateneo de Davao University, 2021 - Core stack
- GoHighLevel, WordPress, Wix, Squarespace, ActiveCampaign, ClickUp, HoneyBook, Dubsado, Canva, Google Workspace
- Industries
- Coaching & consulting, e-commerce, health & wellness, professional services, events
- Ways to work together
- Project builds, monthly retainer, or white-label support for agencies
Off the clock
yes, it existsAmbitious, and not shy about it
I set targets I’m not sure I can hit yet, then work out how to hit them. Same instinct that makes me rebuild a workflow three times until it’s genuinely clean.
Tennis and pickleball
Both games reward footwork and patience over raw power. Turns out that’s also true of building systems that hold up.
Performing well is the point
I’d rather be told what’s wrong with the build than told it’s fine. Feedback makes the work better, and I want the better work.
A serious weakness for cute outfits
A good outfit is a strategy. Getting dressed properly is half my motivation to show up sharp — on camera or not.
I eat raw onions
Plain. On purpose. You’re welcome to judge — quietly.
Davao City, working worldwide
Async by default, with overlapping hours for calls. Distance has never been the hard part.
Skills
03Here are the receipts.
GoHighLevel & CRM
Sub-account buildouts95%
Automations & workflows92%
Pipelines & calendars90%
Platform migrations85%
Web & funnel design
Funnels & landing pages95%
WordPress85%
Wix85%
Squarespace80%
Design & brand
Canva95%
Logos & brand kits88%
Marketing assets90%
Basic video editing75%
Operations & admin
Inbox & calendar95%
Client relations95%
Event & workshop coordination90%
Content scheduling92%
Services
04Pick your upgrade.
Simple pricing: $10–20 per hour, depending on what the job needs. You get a written estimate of the hours before any work starts.
GoHighLevel setup & buildouts
$10–20 / hour · Project · from scratch or rescue
Sub-account builds from zero, or a rescue mission on one that grew messy. Organised so your team can navigate the backend without calling me first.
- Sub-account structure, custom values and tags
- Pipelines and opportunity stages that match how you actually sell
- Calendars, booking flows and reminder logic
- Snapshots so you can clone the setup for the next client
- Migration from ActiveCampaign, Dubsado, HoneyBook or WordPress
Funnel & website design
$10–20 / hour · Project · per funnel or site
Opt-in pages, sales pages, application funnels and full websites — in GoHighLevel, WordPress, Wix or Squarespace. Designed to convert and built so your team can edit the copy without breaking the layout.
- Opt-in, sales, checkout and thank-you pages
- Application and sponsor funnels with conditional logic
- Multi-page websites in GHL, WordPress, Wix or Squarespace
- Native elements only — no custom code your team can’t maintain
- A separate mobile pass, reviewed section by section
Automations & workflows
$10–20 / hour · Project · or bolt-on to a build
So nothing depends on someone remembering to send it. Every lead gets the same follow-up whether you’re at your desk or on a plane.
- Email and SMS nurture sequences
- Trigger logic, tagging systems and lead scoring
- Appointment reminders and no-show recovery
- Integrations between the tools you already pay for
- Documentation so you know what fires when
Ongoing executive assistance
$10–20 / hour · Monthly retainer · ongoing
For founders who’d rather be in the business than behind it. I keep the backend healthy and the day-to-day moving.
- Inbox and calendar management
- Client onboarding and follow-up
- Content scheduling across platforms
- Event, workshop and webinar coordination
- Ongoing GoHighLevel upkeep and reporting
Social media & brand design
$10–20 / hour · monthly or per project
Stay visible without doing it all yourself. Consistent posts, graphics that look like you, and a brand that holds together everywhere it shows up.
- Posting and scheduling across Facebook, Instagram, TikTok and LinkedIn
- Canva graphics and captions in your brand
- Monthly strategy meeting and simple reporting
- Logo design and brand kits
- Event flyers and promo graphics
Try it · Funnels & websites
✦Build your funnel.
Tap the pages and pieces you want. I’ll tell you which build it is and how long it takes.
1 · Pages
2 · Running in the background
Work samples
05The craft, up close.
Client names stay private. The craft? Very public. These three are mock-up sites I designed and built to show the range — open any of them and click around.
Medical spa · Website
Solenne Medical Wellness
A calm, physician-led clinic site with live consultation openings, a room-by-room tour and the clinical team. Visit the site
Boutique hotel · Website
Vidda Lodge
A fjord-side lodge with room listings and nightly rates, a light and dark mode, and a book-a-stay flow. Visit the siteIn detail
06Three builds, in detail.
Case 01
A women’s business summit
The situation
A multi-speaker virtual summit needed sponsors and exhibitors to apply, choose a package, and submit their assets — without the host chasing every applicant by email.
What I built
- A branded sponsor and exhibitor application funnel with tiered packages
- A conditional application form that routed applicants by tier
- Automated confirmation and asset-request follow-up
- A pipeline so the host could see every applicant’s stage at a glance
Case 02
A teen coaching brand
The situation
The existing landing page no longer matched the brand the coach had grown into — dated layout, weak hierarchy, and a mobile view that fell apart.
What I built
- A full page rebuild using native elements only, so the client’s team could keep editing it
- Restructured sections with a clearer path to the main call to action
- New type hierarchy and spacing system
- A separate mobile pass, reviewed section by section before publishing
Case 03
A travel-nurse coaching brand
The situation
A coaching brand selling a multi-week wealth-strategy program to working nurses needed a masterclass funnel that could run without the founder babysitting it.
What I built
- Masterclass registration and replay funnel
- Follow-up email sequence from registration through to the offer
- Booking calendar integration for discovery calls
- Supporting brand website structure and page design
How we’d work
07Four steps. No surprises.
01
Discovery call
We talk through what you’re selling, what’s breaking, and what you actually need built. Thirty minutes, no pitch deck, no pressure.
02
Written scope
You get it in writing: what I’m building, in what order, what I need from you, and the timeline. Agreed before anything starts.
03
Build & review
I build in stages and send a preview at each one. Everything stays in draft until you’ve seen it and signed off.
04
Handover
A walkthrough recording and documentation so your team can run it. Retainer support after, if you’d rather I kept running it.
Book a call
✦Let’s find thirty minutes.
Pick a time that suits you. It’s the discovery call from step one: no pitch deck, no pressure.
- 30Thirty minutesLong enough to get specific, short enough to fit between client calls.
- ✦What we’ll coverWhat you’re selling, what’s breaking, and what you actually need built.
- →After the callA written scope: what I’d build, in what order, and the timeline. Agreed before anything starts.
Times show in your own time zone. I take calls Monday to Friday, US time.
The booking calendar couldn’t load here.
Open the booking pageTimes look off? Tap the time zone at the top of the calendar to change it.
Don’t just take my word for it
08Kind words, kept.
Not sure what you need?
Three questions. I’ll tell you what you need.
Question 1 of 3
Where are you right now?
Question 2 of 3
What’s costing you the most right now?
Question 3 of 3
How would you rather work together?
Questions
09Good questions.
Yes — most of my work is with clients abroad. I work asynchronously by default and set overlapping hours for calls and anything time-sensitive. Tell me your time zone on the discovery call and we’ll agree on a window that works.
No. GoHighLevel is where I’m deepest, but I also build in WordPress, Wix and Squarespace. If your site already lives somewhere that works, I’d rather improve it than move you for the sake of it.
That’s the point. I build with native elements rather than custom code wherever possible, so your team can change copy and images without breaking the layout. You also get a walkthrough recording and written documentation at handover.
It depends on what’s already booked. Small page builds can usually start within a week; full account buildouts need a little more lead time. I’ll give you a real date on the discovery call rather than an optimistic one.
Yes. I work inside agency sub-accounts under your brand, and I’m happy to stay invisible to your clients. Retainer is usually the better structure for this.
I’ll say so on the call and point you somewhere better. I’d rather be honest than booked.
Try it · Executive support
✦How many hours could you get back?
Slide each one to roughly what it takes in a normal week.
65hours a month back
- Working days
- 8
- Your time, valued
- $6,500
- Delegated at $10–20/hr
- $650–1,300
A monthly estimate to start the conversation. Your written quote comes after our call.
Contact
Let’s get your backend sorted, darling.
Tell me what you’re building and where it’s stuck. If we’re a match, we’ll book a call. If we’re not, I’ll tell you — kindly, but I’ll tell you.
- Based in
- Davao City, Philippines
- Typical reply time
- Within 24–36 hours, Mon–Sat
What happens after you send this
1
Within 24–36 hours, a real replyWritten by me, not an autoresponder. If I’m not the right fit I’ll say so in that first email.
2
A thirty-minute callWe talk through what’s actually breaking. No pitch deck, no pressure, no obligation at the end of it.
3
A written scope before you commitYou’ll see exactly what I’d build, in what order, and what it costs — on paper, before you decide anything.
xo, Janna